What’s in a name? A lot if you are re-branding an entire product line. The Bold series has become synonymous with style and power, and it has been a couple years since RIM launched a new product line for their BlackBerry series of phones.

The new 9800 slider, which we’ve seen numerous times already, has had the Bold name attached to it since the beginning, since it was thought that all flagship devices would have the name. Crackberry did a little investigative reporting and found that RIM already owns the domain name to BlackBerryTorch.com.

I don’t know if I like the Torch name at the moment, but I didn’t like iPad when it came out. We’ll see where this goes.

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