Another day, another new entrant into the already-crowded Toronto wireless sector. This time, however, of a CDMA variety.

Public Mobile, who won the rights to G-block CDMA platform back in the 2008 Spectrum auction, opened their doors back in March toting a $40 “Unlimited” Talk and Text plan. They cited a mid-May launch, with huge incentives if customers signed on (i.e. free Canadian long distance for life). Well, May is almost here and our friends over at Mobile Syrup decided to do some digging, emailing Public Mobile via their website to find out if any launch dates had been confirmed yet. The result? A response from the company:

“Our network will be launching in Toronto on May 26th and in Montreal on June 25th. For a limited time, customers who sign up ahead of the network launch will receive free unlimited Canadian long distance for life. After launch, the cost for unlimited Canadian long distance will be $5 per month.”

So, my question is: WIND and Mobilicity are both live, and both 3G/GSM (running on the AWS frequency similar to T-Mobile in the US). Do you think Public Mobile has a chance, when they are launching on,

A) an aging Canadian CDMA network

B) not offering anything spectacular enough to stand out above the other new entrants

May 26th is just around the corner so let’s see how well they can market themselves when launch time comes.

[via MobileSyrup]

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