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Rogers introducing “Smartphone Lite” Category in Q3

POSTED BY: Corey Herscu | Follow Me
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As the battle of the Big 3 continues, when one carrier introduces something “new” in terms of marketing, the others try to follow along one way or another. Today’s example is news that Rogers - following in Bell’s footsteps (think Bell’s Superphone category announcement from last week) - plans on launching a new “Smartphone Lite” [...]