The other day I had a chance to have a teleconference with the Senior Marketing Director at Fido, the one and only Steven Sarfin. I spoke to him about the new campaign to show people the many uses of “Fido Dollars” and why Fido is therefore your best choice for all your mobile needs and [...]

This past Friday saw devastation hit Japan with one of the worlds worst natural disasters ever recorded; an earthquake that measured 9.0 on the Richter scale and a Tsunami that destroyed everything in its path, separated children from their families, and sees the death toll rising daily. It’s at times like this, when people are [...]

In an industry riddled with dominant OS’s and devices, sometimes it’s nice to take a step back and appreciate the initiatives taken to keep our planet safer and cleaner. Enter Sony Ericsson and their “Cedar” device, being released exclusively through Fido. The “Cedar” features various green credentials such as post consumer recycled plastics, a lower [...]

Another day, another new holiday plan gets announced in time for the holidays, this time via Fido. The details are simple: 150 Weekday minutes, Unlimited evenings and weekends from 6pm, Unlimited world wide text and Incoming calls, Call display, and the other standard inclusions (call waiting, conference calling etc. You can pick it up from [...]

Rogers may have already launched the Sony Ericsson Vivaz Pro, but it looks like Fido now has the handset as well. You can pick up the nifty Symbian based device for a cool $75 on a 2-year contract and $275 sans contract. This is slightly better than what Rogers wants you to pay for it [...]

The Acer Liquid E has arrived at Fido making it the first Android device to join Fido’s lineup. The device will cost $30 on select plans with a 3-year Fido Agreement and Data add-on. It will come with Android OS 2.1 (Éclair) pre-installed which will be upgradeable to Android 2.2 (Froyo) when it becomes available. In [...]

Hey all you Fido customers, you now have your own online community to call home! I know most of you already share your frustration happiness via the more popular wireless communities like Howard Forums etc. Fido (taking the lead from Rogers’ Rogers Redboard forum) has launched their own online community today called “Fido Technical Community”. [...]

It seems as though Rogers is following in Bell’s footsteps a bit, having decided to re-launch the 2.1 powered Liquid E on their discount Fido brand. When I say following their footsteps, I’m not implying that Bell ever had the Acer Liquid E, don’t get me wrong. Bell was the first carrier to launch an [...]

This week has definitely been one for iPhone fans to drool over. It started with the announcement that the device will be available for mass Canadian consumption this Friday July 30th, followed by pricing for the device unlocked via Apple retail stores. But the question still remained “What will the carriers price it at?”. Rumor had [...]

Remember that contract-killing campaign WIND Mobile launched not too long ago called “Everybody Winds?” aimed at seducing disgruntled consumers nearing the end of their contracts with the big 3 to port over to WIND. The offer was simple: bring a bill from your respective carrier and receive a $150 bill credit (paid in installments over 6 [...]