Since Rogers started their Redboard series of blogs to find ways to better interact with their customers they have been met with a fairly good response. Last we heard, CEO Nadir Mohamed was giving his opinion on the market and not only the direction it’s going in, but also how Rogers plans on following suit. While a lot of customers have been disgruntled with Rogers’ overall lack of aggressiveness it seems as though keeping their ear to the ground has done some good. Remember that ongoing rumor that effective May 5th, 2010 Rogers would start charging for tethering service? (Don’t worry if you don’t understand what tethering means, ill explain at the end of this post) Well, this morning on their Redboard blog Rogers officially put an end to that rumor. They had this to say:

Effective immediately, tethering will continue to be included at no additional charge for Rogers and Fido customers who subscribe to data plans of 1 GB and above (excluding those listed below). This effectively makes our current promotion (which was set to expire on May 3) our ongoing policy.

Although not fully there yet, this is a definite step in the right direction for Rogers to win back customer loyalty. The use of wireless data is becoming increasingly popular and granting customers the ability to make more use of what they are already paying for shows a new level of consideration for their clientele. One of the smartest moves Rogers has done in this regard is only allowing free tethering on $30+ data plans (1GB and higher). If you are wondering why this is a good move, the answer is simple. We lose track of time when tethering and frankly 500MB when streaming videos/browsing/downloading is nothing. Putting this cap deters potential costly overages and angry consumer phone calls to an already bogged-down call center. Now, if Rogers would only listen now regarding new more aggressive voice plans I think we’d all feel a bit better.

I’d really like to know what you think about this? Feel free to comment!

To learn more about tethering click More

What is Tethering?
Tethering allows you to connect a computer to the Internet by using a smartphone like a BlackBerry or iPhone. Computers typically use a lot more data when connected to the Internet than smartphones do, so make sure you’re set up with a data plan of 1 GB or above.

Why Tether?
If you’re reading this blog, I probably don’t need to tell you. It’s all about anywhere, anytime communications. There’s no need to find and pay for a Wi-Fi connection – you can browse from the comfort of your laptop, rather than the small screen of your device by tethering.

[Via Rogers Redboard Blog]

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