Mobilicity
Live From The Mobilicity Content Portal Launch In Toronto!
Jun 3rd
Good afternoon! We’re reporting live from the Mobilicity Content Portal Launch today in Toronto! Stay tuned to this space for all the details, photos and sensational ethnic flavor.*
According to the company:
Having recently launched its service in the Greater Toronto Area, Mobilicity will showcase its mobile content portal featuring top-selling games, the music industry’s Top 40 hits, as well as Bollywood and Asian singing sensations.
*Flavor may or may not be sensational.
We’ll have lots more for you later, including a candid video with Dave Dobbin, CEO of Mobilicity. In the meantime, check out the web portal over at Mobilicity’s website.
Dave Dobbin, CEO, awarding a free Nokia 5230 to the lucky winner of the Mandarin naming contest. They’ve clearly marketed themselves to a specific demographic of the GTA. This shows pretty shrewd marketing to the ethnic minority, and in some places, majority, of certain GTA areas.
Mobilicity Announces Plans, Coverage, Phones, World Domination!
May 14th
This will be updated as the day goes on.
We are covering the Mobilicity launch live from their flagship store in Scarborough.
First, they are announcing their flagship phones: The BlackBerry 9700 for $499, and the Nokia 5230 for $169, along with something called The Totem for $99.
Their coverage maps seem fairly large, and they have roaming agreements with Rogers on their EDGE network outside the GTA, and with T-Mobile in the US.
Their plans go up by increments of $10, and they have a $65 talk/text/long distance/data plan.
Mobilicity Gets The Green Light To Launch
May 7th
The AWS carrier’s $243 million investment in the wireless spectrum has been approved by the CRTC, and plan to launch in late spring with the slogan, “No Contract. No Credit Check. Unlimited Wireless.”
Will they be able to compete with the other incumbents? They may go a different route than the other two new wireless carriers, WIND Mobile, and Public Mobile, but I don’t see much of a middle road between the two. Public Mobile hasn’t made much of a dent in Toronto, despite a large advertising campaign. The are focusing on low-income families who need a no-frills phone plan without a fancy device.
WIND has gone the other approach, and is offering a wider variety of devices, from lower-end voice-and-text-only, to the BlackBerry Bold 9700 with unlimited data option.
Read the whole, boring spiel at CRTC’s website, or just trust us. And wait till they arrive in Toronto, followed by Vancouver, Edmonton, Calgary and Ottawa.
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Who’s Ready for Mobilicity?
Apr 15th
Remember Dave Wireless? Wonder what happened to them and their CEO Dave Dobbin since their early February re-branding as “Mobilicity”? Other than that press conference not much has been revealed in regards to their launch, other than to expect it mid-Spring in Toronto, with Vancouver, Edmonton, Calgary and Ottawa closely following. Recently, Mr. Dobbin was confidently quoted stating: “Mobilicity will kick the value equation up a notch this spring. If you live and work in one of our cities and you’re looking for the best wireless deal around, you’re going to love Mobilicity.”
Now we have received word that Mobility will be offering BlackBerry, Nokia, Sony Ericsson phones on launch, and even Google’s Nexus One will work (much like on WIND Mobile). They will be offering unlimited packages, but in depth details on pricing and inclusive features aren’t immediately known. Although, the clearest/strongest signal will be found within the GTA, they do have a roaming agreement with Rogers so you phone will work outside the city. I am definitely excited about their impending launch and to see what they will bring to the table, but, I think they need to follow in WIND Mobile’s footsteps by opening a blog to hear what their future customers have to say. Leaving people in suspense may not work as well as they want. Consumers feed in information and being kept up to date on the latest happenings. They may want to start building a trust so on launch, customers know who they are and can already relate. Their tagline has always been “Competition is coming”, let’s see how well they can do with this build up, especially on a network built from scratch.
Think you will give Mobilicity a shot? Leave a Comment letting us know.
[Via Mobile Syrup]
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