Well, Hello Pat Prefontaine!
When the “Old Spice” guy series of video blogs were launched, people laughed, but their overall impressions of Old Spice being an “old man’s” deodorant changed, thus re-invigorating the brand recognition they so desperately needed.
Today, Telus launched their own version of the Old Spice guy in “Pat Prefontaine” a goodlooking, well-educated man, set out to enlighten consumers on what they are missing when they don’t have Telus as their carrier. He breaks it down to 5 cleverly thought out steps: Embrace Change, Never Compromise, Nurture Relationships, Broaden Your Horizons and Be Confident.
I don’t know what Telus’ plans are yet for Pat Prefontaine, but it is an interesting change to see, and if they decide to get rid of those cute animals in their commercials for him, I will not be a happy Guru.
Learn more about Pat Prefontaine via his website.
[via MobileSyrup]
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about 3 months ago
Pat Prefontaine campaign …yawn …very lame.nWho is Mr. Prefontaine? Uninspiring ads make us care less.nHe reminds me more of “paid-program” host then the intriguing Ol’Spice guynnStick with the animals
about 3 months ago
Haha, couldn’t agree more