The Rogers Wireless name is synonymous with innovation in Canada; Cirque Du Soleil has become a notorious global brand with shows spanning the globe, acrobats consistently pushing creative boundaries, and roots also originating in Canada. This being said it would make sense that these two benchmarks in Canadian history find some common ground and do something spectacular together.

This morning it was announced that Rogers will be the new sponsor for Cirque Du Soleil’s 2010-2011 season, beginning tonight with special showing of the act “TOTEM” in Montreal’s old port.

Cirque Du Soleil’s President and CEO Daniel Lamarre had this to say:

“In the past, Rogers provided us with very innovative wireless solutions. Rogers is now the official sponsor of our 2010-2011 Canadian Tour. We are confident that Rogers will provide the necessary support to increase the reach of our shows and our artists across the country.”

Rogers plans on leveraging this partnership by encouraging customers to buy tickets through their proprietary wireless box office and other mobile online platforms to be announced at later dates.

Read the official press release here.

[via CNW]

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