Today, Canucks Sports & Entertainment and Rogers Communications Inc announced a major, ten-year strategic alliance giving Rogers the Arena naming and telecommunications sponsorship rights. Beyond Rogers branding, the telecommunications sponsorship includes, in-game features, interactive hockey themed concourse displays, mobile applications and more.

Here at Rogers, we’re passionate about sports – whether it’s tennis (Rogers Cup), baseball (Toronto Blue Jays) or broadcasting (Rogers Sportsnet), just to name a few.

We’ve got some exciting news to share with Vancouver sports and live entertainment fans. Effective today, the home of the Vancouver Canucks will become known as Rogers Arena. This ten-year strategic alliance also makes Rogers the official telecommunications sponsor of the Canucks.

What does this mean for Vancouver?

British Columbia is one of our most important markets, and this investment is just the beginning. We plan to work with the Canucks to explore innovative ways to engage fans anytime, any place. We’ll also join forces with the Canucks on local charitable initiatives.

Looking forward to seeing you at Rogers Arena when the puck drops this fall!

The official unveiling of the external and internal signage will happen at the downtown Arena prior to the start of the 2010-11 NHL season; the Canucks’ 40th anniversary playing in the NHL. Rogers takes over the Arena naming rights from General Motors of Canada Limited (General Motors) which had been the naming rights partner since the Arena opened in 1995.

[Via: Newswire.ca, RedBoard