Simply put, Anthony Lacavera is as strong a speaker as he is a tireless CEO. Since the notorious spectrum auction of 2008 he has maintained confidence and composure in the strong face of wireless adversity that is the Canadian telecom industry. What makes the delivery of this speech so powerful is the fact that WIND has only been live for 6 months (June 11th officially) and to now they have lived up to each promise made on their “conversation” blog (ie. no contracts or any hidden fees), in which he and his marketing team are extremely active.

He declared aggravation with how Canadian customers are still paying 2.2% more than those of our American counterparts; how we as an industry are limited to fewer hardware choices and plans; that we are last in wireless penetration among 30 countries worldwide; and, in his words, “trash talking our national carriers has become as much of a Canadian past time as hockey.”

Of the 15 minute speech, what stuck with me the most (and the portion I am sharing on video) is how he speaks openly on how the Big Three (Rogers, Bell, Telus) have treated WIND as a fly to be swatted and not legitimate competition. Their marketing campaigns have been effective in promoting the misgivings many consumers have with the incumbent providers, while stating confidently that WIND is alive, well, and here for the long haul.

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