You finally got your shiny new iPhone 3GS or Blackberry 9700, the two “it” devices of today, running on one of the country’s strongest 3G networks. It’s setup, you’re happy, Rogers is happy, and all is well in contract city.

But, what happens if you accidentally drop the phone and it shatters into a million pixels? It’s a common situation that has plagued cell phone owners for years now. As physical damage is not covered under the standard one-year manufacturers’ warranty, and sourcing a technician to fix it can get pricey (sometimes not far from the cost of the device itself), you are left scratching your head asking yourself “what now?”

Today on Rogers’ Redboard blog, with the help of Tom “Will it Blend?” Dickinson, they kicked off their new campaign with a humorous depiction of what happens when a phone get’s “blended.”

Take a look:

[Click here for Mobile friendly viewing]

You can read more on the Handset protection program here

[Via Rogers Redboard]

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