This will be updated as the day goes on.

We are covering the Mobilicity launch live from their flagship store in Scarborough.

First, they are announcing their flagship phones: The BlackBerry 9700 for $499, and the Nokia 5230 for $169, along with something called The Totem for $99.

Their coverage maps seem fairly large, and they have roaming agreements with Rogers on their EDGE network outside the GTA, and with T-Mobile in the US.

Their plans go up by increments of $10, and they have a $65 talk/text/long distance/data plan.