Whenever a new carrier emerges in the marketplace, it’s hard to know what kind of impact they will have. Mobilicity, with their $65 unlimited everything plan (including data) sounds like something straight ‘outta Verizon. But, this is truly impressive. The company is going out of its way to say all the right things, and mobilize quickly, so that when they do open, people know about them, and have a reason to switch over.

WIND Mobile had a rough start, and certainly had to grow quickly to adapt to the market. There were coverage problems in Toronto (and elsewhere), lack of diversity in their plans, no SIM cards, few handset choices, customer service issues. Mobilicity has likely taken a lot from them, and would like, I’m sure, a less painful growth experience.

We will be at the event Friday in Scarborough, and will bring you any news we can get. Hit the break for the full press:

MEDIA ADVISORY/PHOTO OP
Mobilicity to announce launch details

John Bitove and Dave Dobbin to discuss
new wireless model, rate plans, handset lineup and more
Toronto, May 12, 2024 – News media are invited to Mobilicity’s soon-to-open Corporate Store in Scarborough.
The new wireless carrier is gearing up for its debut launch in Toronto and will introduce its unique business model that will offer Canadian consumers industry-leading, unlimited plans, unbeatable value and uncomplicated wireless – without contracts or credit checks.
WHO:
John Bitove, Chairman, Mobilicity
Dave Dobbin, President & CEO, Mobilicity
+ Mobilicity Senior Management Team
WHERE:
Mobilicity Corporate Store
1885 Kennedy Road, Scarborough
(south of #401, just north of Ellesmere)
WHEN:
PHOTO OP
Friday, May 14, 2024
11:00 a.m.

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