In the near future, Rogers will launch something called Social View. According to the company, it is “a built-in feature included on our exclusive selection of smartphones. In real-time, Social View brings together a user’s contacts from popular social networks like Facebook, Twitter and MySpace.”

In other words, on the existing smartphone portfolio the company has, including the Xperia X10 (Timescape) and the HTC Magic+ (Sense UI), Rogers is leveraging existing functionality and using it as a marketing tool. The phones listed already have the ability for Twitter, Facebook, etc., to stream constantly on the home screen, and their use is being consolidated into a product. This is called synergy. Smart move, Rogers.

Also, though the details are less known, the company has attempted to inject some well-needed price-friendliness into their growing plan line-up. Like Bell before them, Rogers has put together three Social Networking-oriented plans that do away with general data consumption and limit the phone’s data use to certain applications, such as Facebook, Twitter, Flickr, etc.

According to Android Guys, “The first of these plans is the ‘Unlimited Social Addict Plan’ which is directed towards Social View phones, although it is available for other smartphones excluding Blackberry. The second is the ‘Unlimited Socialite Plan’ for feature phones and is an entry-level plan. Last is the ‘Unlimited Social Master Plan’ which also is directed at feature phones and sits right above the Socialite Plan.”

Rogers, using these plans, is going to save tons of data bandwidth by limiting customers, who don’t explicitly need wide-based data access, to certain applications and features. With a Blackberry, it is simple to disable APN support (and therefore data access to the internet) and use their BIS-B servers to allow just email and certain other data ports.

Hopefully the plans will be significantly cheaper, too.

We will update you as more information becomes available.