In an interesting move to better interact with their customers Rogers has created a series of video blogs. They are calling them “Red Board‘ and they delve into topics beyond just wireless and allow a more personal interaction between Rogers as a company and its consumers. For the first video they sat candidly for an interview with Rogers President and CEO Nadir Mohamed to discuss his thoughts on where Rogers currently stands in this aggressive industry. Though not a long interview and not much new is actually uncovered, Mr. Mohamed does have a few interesting things to say:

2010 “will be a very interesting time, we really have an industry that’s transforming”… it’s a whole new world. The traditional products are starting to mature; we have a whole new set of products that people are going to buy. You’ll have new players coming into the market;, competition is going to be more intense. The key for us at Rogers is to stay focused on where the customer is going and build on the brand and the reputation we have… Rogers is a brand that everybody understands, it’s the place to go where there’s new stuff… More and more customers will not be buying products per say, but buying into brands…what’s the underpinning of our brand? It’s Innovation for sure, but I think one of the things we’re looking to build up is this idea that Rogers being a company that’s easy to do business with. It’s frankly not a place that I feel we’re there yet”.

So, Mr. Mohamed thinks that the traditional products are starting to mature and people are willing to buy new products. He also thinks consumers are leaning towards brands NOT products and overall want a good experience when dealing with Rogers in general, whether for Cable, Internet, Wireless, or Home Phone. Rogers is a titan in Canada having already established themselves in the telecom, media and sports market. What it sounds like for them is that it’s all about joining up their “information, communication and entertainment” into a great customer experience.

This is all well and good, but considering that the competition is aggressive as it is how long will it take to implement these changes to overall customer experience? And are the even customers willing to wait?

Leave a comment and let us know what you think.

Click more to watch the interview

[Via Mobile Syrup]

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