Keek, the OG in the short “social video” sharing, has officially launched for Windows Phone 8. Boasting a strong 50 million users across iOS, Android, and BlackBerry 10, Keek was the first app to allow for social video sharing. Now facing pressure from competition like Twitter’s Vine and Facebook’s just-launched Instagram video, Keek has a few defining difference that set it apart: the fact that it is truly a cross-platform offering, it was the first social video offering that celebrities hopped the bandwagon with, and users’ can extract their short videos from Keek to post online via other social media outlets and websites.

Download Keek for free via the Windows Phone marketplace here

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