RIM hires JP Morgan and RBC to help “Leverage the BlackBerry Platform”

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May 29, 2024

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Today has been one focused on bad and good in technology. The bad: layoffs and a stock plunge at RIM, and the good: more hints at what the next-gen iPhone will look like. Instead of going on and on about each from my perspective, I am going to post about something positive coming from RIM; something that will actually make a difference for the struggling giant.

RIM has hired J.P. Morgan Securities and RBC Capital Markets to help with a “strategic review” of their company. In English: RBC and J.P. Morgan will both assist in a restructuring of the brand in an effort to leverage and license what they (RIM) already have to generate revenue, rather than focus on what they don’t. In the official press release, which came directly from CEO Thorsten Heins, it was stated that he’s aware of the “significant transformation” that’s currently happening at RIM and “will continue to be challenging for the next few quarters.”

As you can see, regardless of the nay-sayers online (and off), RIM is still putting up an honest fight. Whether they will ever regain what they had is still left to find out as the year rolls-out.

Stay tuned for more

[via MarketWire]

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