Rogers Announces 3-Year Price Points for BlackBerry Bold 9900, Torch 9810, and Torch 9860

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August 4, 2024

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Remember yesterday’s post we mentioned a rumor that Rogers would announce the release date and price points on the forthcoming BlackBerry 7 lineup? Well guess what, the rumor turned out to be ‘somewhat’ true. As a follow-up to the great event that was the #BB7FanNight at the Fifth Social Club, Rogers has posted the pricing on their Redboard Blog and it looks something like this:

Torch 9810 and 9860 will both have price points of $199.99 on a 3-year term respectively. As for the BlackBerry Bold 9900, the price point has been set at $249.99 on a 3-year term (standard entry pricing for a high-caliber BlackBerry).

Rogers went on to say:

“The Torch 9860 will be Rogers first all-touch BlackBerry smartphone. It runs on BlackBerry 7 OS, has a 5.0MP camera with flash, 720p HD video recording capability and 4GB on-board flash memory. This smartphone will cost $199.99 with select three-year plans. No firm dates were announced, only that “All three will be joining Rogers lineup this summer.

For those that can’t live without the full keyboard, you’ll want to check out both the Bold 9900 and the Torch 9810 that come with both touchscreen and full QWERTY keyboard. The Bold 9900 is the thinnest BlackBerry smartphone yet, at only 10.5mm. The Torch 9810 has a large 3.2” high resolution display. Both smartphones run the latest BlackBerry 7 OS and come with 5.0 MP cameras with flash and 720p HD video recording capability. The Bold 9900 will be $249.99 and the Torch 9810 will be $199.99 with select three year plans.”

If you’re interested in finding out how the night went, I had a great interview with Annu Dawar, the Senior Project Manager on BlackBerry 7. Annu walked me through all the great new features of the OS, as well as filling in me (and you, the readers) on what to really expect from the new environment. You can read the interview here.

[via Redboard]

 

  • Anonymous

    I will say RIM does make nice devices, but when HTC and LG and Samsung have so many devices ranging from $100- to $150 or $170 on a 3 year contract, $200 for the torch is going to turn people away. I know RIM wants there devices to be the “premium device”, I still dont think $200 for the torch is right when I can go to bell and get the best phone on the market, the SGS II for $170 on a 3 year or even the sensation for $150, heck my Nexus s was $99 and I can root it, put custom ROMs on, overlock the CPU, basically so whatever I want to it. I think the bold would be perfect at $200, the bold is for the suit and tie guy that can easily setup his phone with his work email and agenda who can afford $250. But if you want the younger generation to start buying your devices, $250 is a little pricey, esp on a 3 year plan….. Of course they do have the curve and the style ( who wants that anyways) for those “entry level” but again, there are much better on the market for that price.

    My Dad has a bold ( not sure what model) and it is a great phone, and now adding the touch screen will make a great phone even better, but again $250 is asking alot for a generation who has to watch their spending. Most people are going to choose the $150 dollar phone instead of the $250 and same goes for the Torch, why get the Torch when the SGS II is $170.

    The only people who will get these devices at this price are die hard BB fans

  • Tree60

    I have used a Blackberry since they first came out and we have the original BB Storm so my technology is old - after doing months of research on line re Blackberry vs Android vs iPhone and watching what’s been happening with RIM, last week my husband and I just switched to the Samsung Galaxy S Facinate 4G.

    Although this phone had an amazing screen and resolution, fast speed and alot of great features, we absolutely missed a number of key and important features that the Blackberry’s have that we took for granted, and just assumed that all smartphones had these. Key features that Blackberry has that for us were very important - longer battery life (I get 2 days battery life on my Storm); shut on/off when put in holster/case (saves battery life); programmed auto off/on; alarm clock rings when phone is shut off; one icon/button access to phone, contacts, etc. We found that in order to access certain functions on the Android (e.g. answering the phone, etc.), it was almost a 5-step process. We found that to do certain things on the Android, it was very convoluted and cumbersome - not great when my husband is on the road running his business.

    Because we were still within the 14 days return from our carrier, and after having the phones for a couple of days (I am very tech and smartphone savvy), we were completely dissolusioned and returned the Androids back and THANKFULLY had our old BB Storms hooked back up. We are awaiting (impatiently I may add) for the new Blackberry’s to hit the Canadian carriers and will definitely get one of them. The pastures are not always greener on the other side however, if we had not switched to an Android and just got one of the new Blackberry’s when they came out, I would always have wondered if the Androids were better than Blackberry’s. I am thankful for going through this experience because it just reinforced that for us, although the Androids were amazing, the Blackberry (even our old Storms) are a better smartphone. Can’t wait to see what OS7 has to offer! Way to go RIM!

  • http://www.thecellularguru.com/blog TheCellularGuru

    Well put/said. Consumers want so desperately to hate on a brand that hasn’t “kept up”, while they miss it when they leave. BlackBerry is as much a staple to us Canadians as Tim Hortons; hate it or love it, we feel an attachment because it’s one of us.
    No matter what device I use, I will always maintain a BlackBerry.
    Sent wirelessly from my BlackBerry device on the Bell network.
    Envoyé sans fil par mon terminal mobile BlackBerry sur le réseau de Bell.

  • Anonymous

    I am not saying RIM makes bad devices….. Im just not happy with the prices. I had an HTC Magic for a while, loved android…the Nokia n8 came out, I tried that for a while and was the best piece of hardware I have ever used, the symbian OS wasn’t the best, but was still useable. The N8 had a dedicated camera button HDMI out and LED notifications. I then bought the Nexus S, it does not have a dedicated camera button, no HDMI and NO LED for notifications.

    RIM and the BB’s and their OS will have features no one else will have, Android and their Manufactures will have features no one else will have, Apple and the iPhone and IOS will have features that no one will ever have.

    It sucks because I loved the hardware on the N8 but hated the OS, I love the OS on my nexus but the hardware ( other then biggerscreen and better resoltion) doesn’t compare to the N8.

    As I mentioned before, I am not saying BB are not a great device, I mentioned I love my dads Bold, great device, but the prices are what gets me. My Nexus S was $99 on three year plan and the N8 was only $400 outright. When I look at a cell phone, and Im sure most others do as well, the price is a huge factor.

    Back to Nokia…teaming up with Microsoft was the best thing they would of ever done. For years Nokia has been at the top for their devices, no one compares to the hardware they roll out. Its the OS they haven’t been able to master, so smart Elop says why don’t we get somone else to do the OS for us and we will stick with making the hardware. Putting an OS like WP7 on a device made my Nokia..only gods can make a better device.

    Im not saying RIM should team up with google and put android on a RIM device, but my dream is for companies to team up and start working together so we can get the best of both worlds when we buy a cell phone.

    I want great hardware and software, I dont want to have to choose. With Microsoft and Nokia teaming up, buying one of those devices…. I have a feeling I will no longer have to choose… I will be getting the best of both worlds.

    Way to go Nokia, funny how a thread about BB and Android turned into Nokia and Microsoft :P

  • Anonymous

    the 9860 looks amazing, Im not a physical hardware type guy, so the full touch device is nice

  • http://twitter.com/TorontoWireless Ray Nicolini

    Corey, out of the 3 new devices that you tried out, which one are you most comfortable to use on a regular basis, I am looking towards the 9860 but not sure how easy the onscreen keyboard feels compared to the 9810

  • http://www.thecellularguru.com/blog TheCellularGuru

    I couldn’t type on the 9860 and not a Torch fan; I’m happy with the 9900 now. Sent wirelessly from my BlackBerry device on the Bell network.
    Envoyé sans fil par mon terminal mobile BlackBerry sur le réseau de Bell.


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