This commercial is the exact reason why Apple is as strong a force as it is today: it gave me goosebumps. They were able to take a product that is considered “old news” to bloggers like me, make a promo video for it, and make it, well, captivating and interesting to watch - despite knowing full well what the product is capable of. It is short, specific and to the point:

Watch the “Now” promo video below:

[click here for mobile friendly viewing]

What do you think? Sound off below.

[via 9to5mac]