Rogers is finally catching on, or so it seems.

Though it officially launched a few days ago the “National Reservation System” is now live and in full force, but what it is? Instead of trekking to a near-bye Rogers retail store to wait in line for a new device on launch hoping to get it, you can now pre-order online and be added to a waiting list, only going it when the phone is waiting for you; thus avoiding the retail hassle or even having to call in and wait on hold. This new system is perfect for a device like the iPhone, which is perpetually sold out on launch.

More on the National Reservation System via Rogers.

[Thanks Spinz]