Since being bought out by Rogers a number of years ago, Fido has re-invented itself as a family friendly brand with much to offer the totally over-saturated industry we call Canadian Wireless. A number of hugely successful campaigns have been launched, all focused around our pets — hence the Fido pet name — and how well we associate ourselves with them.

Yesterday marked another cute campaign being launched called ” The Faces of Fido Dollars”, which encourages people to upload a picture of themselves or their dog onto a Fido Dollar coin. The coin will then be added to a virtual photo album and each participant will have a chance to win weekly prizes including Samsung devices and Fido gift cards! That’s not all; the grand prize is a Fido branded Honda Jazz Scooter! Nothin’ like some brand recognition when zipping around the city, right?

If you want to learn more about this contest or upload your photo click here