Now here’s an effective marketing strategy! Mobilicity announced today that they are offering free calling to China, Hong Kong and Singapore for the entire Lunar New Year. This year, it will take place from February 2nd until the 4th.

“We want to give everyone an opportunity to experience unlimited Mobilicity calling to family and friends in Hong Kong, China and Singapore for Lunar New Year,” said Mobilicity Vice President of Marketing Sara Moore. “The success of our unlimited long-distance add-ons has demonstrated that Canadians are looking for more affordable and convenient ways to call overseas.”

The company is also discounting some of the more popular Asian- and mainstream-pop ringtones for 99c until February 9th.

So, if you have anyone in China you haven’t called yet due to prohibitively expensive long-distance charges, this deal is right up your alley.