Last night Mobilicity’s CEO Dave Dobbin did a Question and Answer session with a group of HowardForums members and Canadian mobile bloggers at a St. Louis in North York and I found out some very interesting details of Mobilicity’s plans for 2011, just how Mobilicity operates, and their mentality towards the business in general.

You can check out the tweets from last night using the hashtag #HoFoMob (linked below and created by yours truly) and also check the link below for the full discussion thread of the event (which was live last night and is still going on now) on HowardForums.

In terms of Mobilicity’s plans for 2011 Dave Dobbin said after they start offering service in Calgary as previously announced they are not going to be opening any new markets in 2011. Rather, 2011 for Mobilicity will be a year of improving their already launched network. It will mean increasing coverage where they already exist or have holes in the network that were unforeseen when they mapped out where they were going to install their towers. Basically, this is a year of consolidation for Mobilicity.

One of the things I found out is why/how Mobilicity chose those colors for their logo and branding. You may have been wondering the same yourself when your first saw those colors. Turns out the answer is completely reasonable. Quite simply, all the other colors were taken…Rogers - Red, Bell - Blue, Telus - Purple, Wind - Orange & Blue, and Public Mobile - Orange. A definite benefit is that pink definitely stands right out…check out the assortment of logos below and you’ll see what I mean.

Another thing I found out was how dedicated they are to customer service. According to CEO Dave Dobbin, once a month he goes into their call center puts on a headset and will PERSONALLY answer phone calls. He also goes out and visits stores across Canada a lot. I guess they are never going to be approaching him for an episode of “Undercover Boss” because sounds like his employees probably all know him pretty well if he is taking the time to sit in the call center.

One thing that Dave Dobbin kept repeating all night but I didn’t really see in action myself until after the Q&A ended was their dedication to providing the best possible customer service. During the Q&A session a friend of mine called me and I of course sent him directly to voicemail along with this text: ”In Q&A thing with the CEO of Mobilicity” to which he replied “FriendX is with them and he is not happy” “He wants to switch to Wind”. I then texted him back and said to basically let me know their concerns and I would ask the CEO. FriendX emailed me his concerns but by then the Q&A was over so I walked over to Dave Dobbin and showed him the email I had just received and told him who it was from. Dave took my phone and forwarded the email to Tony, the Mobilicity “Director of Handset Procurement and Logistics” and said Tony would call FriendX. (I have yet to check with FriendX for an update on this). That impressed me quite a bit to say the least. Granted, Dave knew that I am in the cell phone geek community just by my being at the event and being on HowardForums BUT it doesn’t change the fact that his response was immediate and unhesitatingly to get it resolved and ensure the customer remains happy (and remains with Mobilicity, of course).

For More Info:

HowardForums live thread from last night here

Twitter discussion with the #HoFoMob hashtag here