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Rogers TabLife Event Wrap-up

As you may know, Rogers held their TabLife event in Toronto yesterday, showcasing a variety of tablets and explaining their current initiatives to help tablet customers get the most out of their devices. John Boynton, Rogers executive vice president and chief marketing officer mentioned some great things in his keynote speech including shared data plans between your tablet and smartphone.
“Instead of separate plans, people can buy a combined plan that is less expensive and now share their data across the devices they want. Data sharing is important because tablets will not replace smartphones. Tablets will be companion devices to smartphones providing instantaneous connections on a bigger screen wherever you are.”
You can view the full keynote below:
Link For Mobile Viewing
Alongside the event, Rogers and The Strategic Counsel worked closely together on research related to attitudes, behaviours and impacts of tablet use in Canada. Key findings were as follows>>
- 69 per cent of tablet users take their tablet everywhere they go
- 58 per cent of tablet users say their tablet is typically the first device they turn on in the morning
- 44 per cent of tablet users say they would rather give up their desktop or PC than their tablet.
- 63 per cent of owners use their tablets for work at least some of the time
- Almost 60 per cent of those do not own a tablet agree that tablets will transform the way we live, work and play
- 42 per cent say they plan to purchase a tablet within the next year.
See detailed survey results here (Flash only)
Looks like Rogers has some great things in store for 2011. Now if you don’t already have a tablet, which one do you buy?
Via: RedBoard
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http://redboard.rogers.com/2010/highlights-video-from-rogers-tablife-to/ Highlights & video from Rogers TabLife TO | Rogers RedBoard
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