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Nokia maintains handset market share lead, HTC cracks top ten

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August 14, 2024

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Company 2Q10

Units

2Q10 Market Share (%) 2Q09

Units

2Q09 Market Share (%)
Nokia 111,473.8 34.2 105,413.4 36.8
Samsung 65,328.2 20.1 55,430.1 19.3
LG 29,366.7 9.0 30,497.0 10.7
Research In Motion 11,228.8 3.4 7,678.9 2.7
Sony Ericsson 11,008.5 3.4 13,574.3 4.7
Motorola 9,109.4 2.8 15,947.8 5.6
Apple 8,743.0 2.7 5,434.7 1.9
HTC 5,908.8 1.8 2,471.0 0.9
ZTE 5,545.8 1.7 3,697.9 1.3
G’Five 5,208.6 1.6 NA NA
Others 62,635.2 19.30 45,977.2 16.1
Total 325,556.8 100.0 286,122.3 100.0

Nokia sold 111 million phones in the second quarter of 2010 to maintain its lead on top of the mobile phone market, at 34% market share. Based on rumours we hear in North America about Nokia’s inevitable demise, this comes as quite a shock to me, and, I’m sure, to a few of you.

RIM kept its 4th place hold on the market with 11 million handsets, and only 3.4%, but enough to keep it ahead of Apple, who sold 8.7 million iPhones last quarter for a 2.7% market share.

HTC is the big surprise here, with a 139% year-over-year increase in handsets. This is mainly due to Android’s huge proliferation in the United States, and HTC’s increased brand recognition worldwide as a favourable and reliable company.

Android, as we mentioned previously, is the number one platform in America, overtaking RIM in the last quarter. Worldwide, it still trails Symbian by a lot, and BlackBerry by a small amount, but has overtaken iOS to take third place at 10% worldwide marketshare.

Two years ago, few would have predicted that Android would become as successful and ubiquitous as it has in such a short amount of time. But here we are, two years later, and it’s a thriving brand, product, and platform.

Worldwide Smartphone Sales to End Users by Operating System in 2Q10 (Thousands of Units)

Company 2Q10

Units

2Q10 Market Share (%) 2Q09

Units

2Q09 Market Share (%)
Symbian 25,386.8 41.2 20,880.8 51.0
Research In Motion 11,228.8 18.2 7,782.2 19.0
Android 10,606.1 17.2 755.9 1.8
iOS 8,743.0 14.2 5,325.0 13.0
Microsoft Windows Mobile 3,096.4 5.0 3,829.7 9.3
Linux 1,503.1 2.4 1,901.1 4.6
Other OSs 1,084.8 1.8 497.1 1.2
Total 61,649.1 100.0 40,971.8 100.0

(via Gartner Research)

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