The day has come. Chat-r Wireless, the new discount brand from Rogers has officially launched today in 5 major Canadian cities: Toronto, Edmonton, Calgary, Ottawa and Vancouver, confirming all rumors and speculation as of recent.

Their model is simple, offering “Unlimited” calls within your Chat-r designated zone (similar to the idea of WIND and Mobilicity), on two simple to identify plans ($35 and $45), running on the proven and stable Rogers 3G network. They also make paying for your minutes very streamlined. Either Autopay (essentially putting your credit card on account and having them automatically charge you) or Selfpay (which offers the freedom of paying when you want, through any of their retail channels), however in a strategy to promote the Autopay system, they are offering a $30 credit paid out at $10 a month for the first 3 months.

As for exposure, there is a heavy retail presence as expected. Look forward to seeing them pop-up in the following locations in and around the GTA: Future Shop, WirelessWave, TBooth, Best Buy, and Zellers.

For more information on the hardware offerings, plans, Chat-r zones and promotions visit the Chat-r website