Remember that contract-killing campaign WIND Mobile launched not too long ago called “Everybody Winds?” aimed at seducing disgruntled consumers nearing the end of their contracts with the big 3 to port over to WIND. The offer was simple: bring a bill from your respective carrier and receive a $150 bill credit (paid in installments over 6 months) to help offset the sometimes exorbitant cancellation fees one may face.

Fast forward to July, (WIND is gaining customer satisfaction in waves) and Rogers (knowing they need to respond to this new discount trend) announces Chat-r, pitting it directly against WIND Mobile and Mobilicity. In true never back down mind-set WIND CEO Anthony (Tony) Lacavera humbly says “Bring it” in a recent interview with BNN, whereas Mobilicity’s CEO Dave Dobbin decided to launch a lawsuit against Rogers, citing an “Anti-Compete” clause being obstructed.

Well, WIND has now taken this newfound competition to the next level, with a new campaign launched directly at pulling customers from Rogers’ in-house brands Rogers Wireless, Fido and the yet-to-launch Chat-r. The offer is the same: $150 paid out over 6 months, but nowhere in the ad do they mention Telus, Kudo, Bell, Virgin or Solo. Is this WIND saying “Don’t get mad, get even?” or is there other motives? You decide.

[Via WindMobile.ca]