Look, I’ve been burned many times. So have you, most likely — we all have. There is nothing like mopping up the blood from a fresh breakup (not real, I hope) and trying to move on with your life.

And one of the hardest things to see when you’re single and alone is the adorable, saccharine, kill-me-now love of another couple, right in your grill.

But of the four new FaceTime ads by Apple, all of which appeal not to the technology’s uniqueness or brilliance, but rather to its ability to forge greater emotional bonds between people, there is one in particular that I like. It’s the one where the girl shows off her new “pixi” haircut to her boyfriend who says he likes it, but in reality, not so much (see it embedded above).

The ad is brilliant, not only for showing off one type of conversation we as users of FaceTime hope to eventually have on our iPhones, (and who wouldn’t want to be young, white, and good looking?) but for the first time, even if the person is down the street, we are accountable for our faces over the phone. And that is a huge problem.

I cannot tell you how many fights I had with my ex-girlfriend over BlackBerry Messenger. BBM is a cesspool of vague intent and half-formed emotions. You can’t see the person’s face; you can’t hear his or her voice, so it becomes, at times, a guessing game, and you engage, as a result, in lots of self-doubt.

Now, IMing is unlikely to decline because of the advent of FaceTime. Even if everyone in the world had an iPhone 4 right now, the feature will likely only be used on specific occasions, where you don’t mind your face to be seen. But if you’re a romantic guy, and I would like to believe I am, there is nothing better than showing your girl that you’re giving her your full attention. How many times have you been caught with the, “are you typing right now?” as your significant other overhears the key presses and senses your lack of full attention. FaceTime should, and likely will, be a relationship test of sorts. Guys with attention span deficits; those who like to roam the net during a nightly conversation; or those trying to mask his location have no excuse anymore. Sure, at the moment FaceTime is WiFi only, so lack of WiFi signal is still a valid excuse. But give it time and Apple will allow its use over 3G, and guys are going to have to start behaving themselves, or FaceTime might just reveal them to be somewhere they’re not supposed to be.

I’m no cynic, only a realist. On the other hand, FaceTime is a lover’s dream. There are dirty things one can do with the technology that, I’m sure, companies are already hard at work producing. But there are other uses that are equally as exciting, and not X-rated. The above ad is just one of the many ways a couple can communicate using FaceTime to hopefully strengthen their relationship by speaking and acting like they would if they were in the same room, wherever in the world they are. It’s an exciting, and possibly scary notion, especially for those men who don’t like to open up, and those that don’t lie very well.

What do you guys think of the latest batch of Apple ads?