The AWS carrier’s $243 million investment in the wireless spectrum has been approved by the CRTC, and plan to launch in late spring with the slogan, “No Contract. No Credit Check. Unlimited Wireless.”

Will they be able to compete with the other incumbents? They may go a different route than the other two new wireless carriers, WIND Mobile, and Public Mobile, but I don’t see much of a middle road between the two. Public Mobile hasn’t made much of a dent in Toronto, despite a large advertising campaign. The are focusing on low-income families who need a no-frills phone plan without a fancy device.

WIND has gone the other approach, and is offering a wider variety of devices, from lower-end voice-and-text-only, to the BlackBerry Bold 9700 with unlimited data option.

Read the whole, boring spiel at CRTC’s website, or just trust us. And wait till they arrive in Toronto, followed by Vancouver, Edmonton, Calgary and Ottawa.