When it rains, it pours.

Back before WIND or Mobilicity ever existed, the major players in the Canadian mobile industry scoffed at the idea of “Unlimited” as a branding model. The big three oligopoly was happy with their high-cost, non-inclusive plans.

Now  7 months after WIND’s official launch, and only a few months between Mobilicity and Public Mobile both being launched in the GTA corridor, everyone wants a piece of the “Unlimited” action.  Just a few weeks ago buzz started that Rogers was hopping the bandwagon with a new carrier rumored to be called “Chat-r”, which would have the same offerings as its competition, however on the much more stable Rogers wireless 3G network. This led to speculation that Rogers would possibly re-brand its ailing Fido brand, a rumor quickly shot down by Rogers President Rob Bruce.

As we have learned time and time again, when one of the big three makes a decision like this, the rest are more than likely to follow. Now, rumor has it that Bell is planning on re-branding its fledgling Solo Mobile brand, keeping the name, however, with the same contract-free unlimited offerings as chat-r. What this will do to Virgin Mobile no one really knows, but for now, I guess it’s only time before Telus launches their own (third brand) discount service or totally re-brands (again) Koodo Mobile.

[Via Mobile Syrup]

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