So the rumours are true: The already saturated Canadian market is about to become more competitive with the launch of another new wireless carrier. Chat-r will be a completely new division of Rogers Wireless with unlimited talk and text offerings, similar to WIND Mobile and Mobilicity.

With this addition, Rogers will try to capture even more of the Canadian market. Chat-r plans to launch in five major Canadian cities including Toronto, Calgary, Ottawa, Edmonton and Vancouver later this summer.

Here’s what you can expect from Chat-r on launch:

  • Contract-free plans
  • Unlimited talk and text only (no data) within Chat-r zones
  • Independent customer care centers with an extensive retail presence
  • Low cost handsets including: LG Sapphire, Samsung Gravity, and Nokia 2680 Slide

With this announcement many questions arise from my end, but I will save them for a future editorial. For now, I leave it to my loyal readers: What do you think of this announcement? Good move on Rogers’ end? Let us know.

Read the official press release.

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