Alright kids, are you sitting down? Good; this one is going to shock you. According to a report from Bloomberg Newsweek, the late great Steve Jobs was the brainchild behind what we now know as Apple Maps.
Business Week reports:
“Apple insiders say Jobs himself initiated the mapping project, putting mobile software chief Forstall in charge, and he installed a secret team on the third floor of Building 2 on Apple’s campus to replace Google Maps on the iPhone,” BusinessWeek reports. “At the time of his death, Jobs had come to loathe Google, which he felt was copying features of the iPhone while withholding a key feature of Google Maps that allows smartphones to dictate turn-by-turn directions aloud.”
Delving deeper into this one, it turns out Steve Jobs’ resentment towards Google went far passed the mapping, he even wanted to rid the iPhone of Google search entirely. He did, however, come to realize the backlash on this would be far greater than Apple needed and quietly backed-off the idea.
Honestly, this doesn’t shock me at all. Though brilliant at what he did, Mr. Jobs was known to be a bit stubborn, and being human and all, was bound to make a mistake in judgement calls here and there.
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