As I’ve frequently tweeted, I am one person who happily gives credit where it’s due when it comes to implementing creative, unique, and most of all engaging advertisements. So this post can be considered a hat-tip to Crispin Porter and Bogusky for their latest Vitaminwater bus shelter campaign and the awesomeness that it is.
What you are looking at above is not a photo shopped picture, it is an actual ad equipped with a 5-volt battery-powered USB port; using the port, consumers can charge their phones, iPods and gaming devices on the go. The campaign is Vitaminwater’s way of highlighting its “energy-boosting” properties, with active bus shelters placed in New York, Los Angeles, Chicago and Boston. Despite not being a “new” idea (Samsung has been offering airport charging outlets for years), it is the first of it’s kind at a street level.
Here’s hoping its success trickles down to more American cities and hopefully even an expansion into Canada. *fingers crossed*
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